Castes and Classes in the Environment of Media from the Communication Discourses Point of View
The paper deals with the questions of bodyness when new castes and classes form in a mediated environment. The theses is developed as follows. (1) The media contribute to the formation of new castes, the attributes of which are corporeal styles. (2) The society fragmentizes when its members group into one or another class despite the tendencies of the unifying media. The author analyses the contradictory tendencies of contemporary society. The life art of the consumers become similar in global way but because of an exclusive consuming, the rich caste forms as well. According to the author, the new post-revolutionary (in both senses) social order narrowed the perspective instead of opening it. The relationship between bodyness and castes and corporeal style as a feature of new caste are analyzed from the perspectives of different communication schools. In addition to that, the question about metacommunication as communicative practice is discussed.